{"version":"1.0","provider_name":"Green Earth Natural Cleaners","provider_url":"https:\/\/geaffiliatetemplate.com\/greenearthnaturalcleaners","author_name":"Aaron Newport","author_url":"https:\/\/geaffiliatetemplate.com\/greenearthnaturalcleaners\/blog\/author\/aaronnewport\/","title":"Alterations \u2014 One Way To Diversify - Green Earth Natural Cleaners","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"fNNo9ZrQGS\"><a href=\"https:\/\/geaffiliatetemplate.com\/greenearthnaturalcleaners\/blog\/alterations-one-way-to-diversify\/\">Alterations \u2014 One Way To Diversify<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/geaffiliatetemplate.com\/greenearthnaturalcleaners\/blog\/alterations-one-way-to-diversify\/embed\/#?secret=fNNo9ZrQGS\" width=\"600\" height=\"338\" title=\"&#8220;Alterations \u2014 One Way To Diversify&#8221; &#8212; Green Earth Natural Cleaners\" data-secret=\"fNNo9ZrQGS\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/geaffiliatetemplate.com\/greenearthnaturalcleaners\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/geaffiliatetemplate.com\/greenearthnaturalcleaners\/wp-content\/uploads\/sites\/99\/2021\/02\/2018_Q1Alterations_WEB.jpg","thumbnail_width":500,"thumbnail_height":750,"description":"The significance of diversifying your business has never been more prevalent than it is in the current state of our global economy. We\u2019ve witnessed businesses around the world\u2014not only in dry cleaning but in all retail spaces\u2014dependent on over-the-counter sales with no other source of revenue, forced to shutter their doors. It\u2019s an unfortunate case, but it\u2019s the reality of the situation. Those businesses that quickly adapted and diversified\u2014if they were not already\u2014have in large part been able to weather the storm.\u00a0 In the early weeks of 2020, prior to the onslaught of the COVID-19 virus, GreenEarth partnered with a Brooklyn suit retailer, 9tofive. This partnership of course was slowed down due to public restrictions, but we\u2019ve continued to grow our partnership and have introduced relationships between 9tofive and several Affiliates across the country, providing an opportunity for additional revenue for 9tofive as well as our Affiliates. The service offered by GreenEarth Affiliates for 9tofive customers is the tailoring of the suits purchased online, as well as one dry cleaning paid for by 9tofive.\u00a0 For years, alterations have been an excellent method for diversifying your business, reaching a new audience, and optimizing your existing customers\u2019 spend. Even through this past year, many of our Affiliates have reported alterations as one of the contributing factors in their ability to remain open and bring customers to their store. Whether those customers have purchased items online, they\u2019re getting married, they\u2019ve gained weight, they\u2019ve lost weight, or maybe they\u2019ve saved some money this year and have acquired some high-dollar garments they want to fit perfectly, there is a need for alteration services.\u00a0 We recently spoke with GreenEarth Affiliate and the owner of Kingbridge Cleaners in NYC, Richie Aviles. Kingbridge operates a large, upscale tailoring business as a part of their store. Richie shared some of his thoughts with us in regard to his tailoring business. \u201cBeing able to provide pickup and delivery and having different types of customers through TV shows and hotels were all things that saw us through the pandemic. But alterations were also a huge part of that. Dry cleaning pieces unilaterally changed in volume, but the tailoring business was interesting because people weren\u2019t buying clothes, they were sitting at home wearing Lululemon. Maybe they were gaining or losing weight, or only shopping online and unable to buy the correct size. So naturally, their next stop was to the tailor. I don\u2019t want to say that our tailoring business was gangbusters. Volume dropped off significantly, but tailoring sales have really helped through COVID as contributing to overhead. Even prior to COVID, we have certain customers that come to us because we can tailor and clean their garments; we\u2019re a one-stop-shop. Having all your eggs in one basket is incredibly dangerous, having multiple means of income hedges your risk. Diversifying our business has allowed us to be very positive for what the future will hold.\u201d Understandably, we\u2019ve all experienced the overwhelming feeling of uncertainty. The question of \u201chow do we get through this?\u201d has been front and center in everyone\u2019s mind. There\u2019s clearly no one simple answer to that question, but from the thousands of conversations we\u2019ve had with GreenEarth Affiliates over the course of the last 10 months, there has been a common theme around those cleaners who have been able to weather the storm, and that is finding ways to diversify your business in order to drive some sort of revenue.\u00a0"}