June 2021

The pandemic has had a massive effect on all of us. Whether you’ve been working from home while simultaneously running your own daycare, forced to change career paths and adjusting to a new lifestyle, or simply feeling isolated and missing friends and family, it’s beginning to feel like maybe our “new normal” isn’t going to be so different than life was eighteen months ago. People are finally starting to head back to work, go to formal events, and actually have in-person business meetings—handshakes and everything! We find oftentimes, folks simply aren’t aware of all of the services their dry cleaner offers. Alterations and tailoring is a service almost all dry cleaners offer and it’s not uncommon to find the best tailor in your market within a GreenEarth Affiliate location. Their tailors and seamstresses can make sure you’re looking your absolute best with the perfect fit. If you need to impress at a new job, have your work clothes slightly altered due to a pandemic routine shift, or dress to the nines for a formal event or wedding—no matter your need, the GreenEarth Network is here for you. In addition to simply providing tailoring services, GreenEarth has partnered with 9tofive, a suit retailer out of Brooklyn, NY selling tailored suits online with a focus on sustainability and first-class professional service across the country. Making the customer’s experience luxurious AND convenient. “We partnered with GreenEarth, a leader in sustainable dry cleaning, because their affiliates, like Bridgestone Cleaners in Brooklyn, are top professionals in garment care, tailoring, and alterations. They have some of the most knowledgable and talented tailors around and their service is unmatched. It just makes sense. People who buy suits use GreenEarth” Aaron Clanton (CEO at 9tofive). So you can now order a suit from 9tofive through your local GreenEarth cleaner, then when the suit arrives, have it fitted and tailored, all included in the cost of the suit. It’s a match made in heaven. “The pandemic has been rough for us and our dry cleaning partners. As businesses reopen and events are being held again, there has been an uptick in suiting needs. Weddings are slowly coming back and people are returning to normal life. Through our revolutionary partnership with GreenEarth, 9tofive has created an easier way of shopping. We have combined local, in-person connection with online retail, fostering a stress-free and accessible shopping experience. Along with these exciting initiatives, we are elated to roll out our new suit rental program. Getting fitted for a suit or tux rental has never been easier! We’ve used our local tailor partnerships to create a nearly effortless rental experience that practically brings designer suits to your doorstep.” Aaron Clanton (CEO at 9tofive). The moral of the story, don’t show up to your new job, the first day back at the office, of a black-tie event looking anything less than your best. We’ve got you. Find the GreenEarth cleaner nearest you on our online store and get fitted right. By: Aaron Newport

“Cleaning is Caring”—that’s the overarching message of the American Cleaning Institute’s (ACI) recently launched campaign, which advocates that good cleaning habits ensure a healthy and safe future for everyone.  In a new survey conducted on behalf of the organization, 70% of Americans view cleaning less as a chore now than they did just a few years ago and, instead, perceive it as a way to protect themselves and their families from the spread of bacteria and viruses. Only 7% of Americans reported that they cleaned for germ prevention back in 2018. That’s a pretty significant difference, wouldn’t you say? COVID-19 shifted a lot of things in our lives, but one of the most noteworthy changes has been our prioritization of cleaning and sanitization. We became motivated to uphold and surpass public health recommendations rather than simply remove visible dirt and debris. And while disinfecting surfaces throughout the home may first come to mind here, how you clean and care for your clothes is just as crucial. In the spring of 2020, as the global coronavirus pandemic expanded, the World Health Organization (WHO) published guidance that the lipid layer of the coronavirus could be defeated through exposure to heat of at least 70°C for 30 minutes. The environmentally non-toxic GreenEarth dry cleaning process operates at higher-than-normal temperatures because of its elevated flashpoint of 77°C, making it an effective method in deactivating most bacteria and viruses.  We contracted with MRIGlobal, an independent laboratory approved for testing with SARS-CoV-2, to initiate performance analysis in June 2020. The testing demonstrated modified GreenEarth programs to be six times more effective than the WHO “heat alone” guidance. Additionally, and most importantly, was that the results were achieved without any additive chemicals. We have since filed for a provisional patent covering a modified GreenEarth dry cleaning process which includes vaporized steps in order to allow for antiviral dry cleaning when the virus contains a protective lipid layer. All coronaviruses, as well as their mutations, contain a lipid envelope. So when the ACI says “Cleaning is Caring,” we feel GreenEarth embodies just that. Clothes cleaned in GreenEarth show a higher level of care—for you and your loved ones’ well-being, for your fabrics, and for the planet. To find your nearest GreenEarth cleaner, head to our Store Locator. By: Zarah Eads